Category: Culture

  • Our Joost Invitation Winners

    We have our winners! I drew two names at random, and the winners are:

    Olivier Viera

    Andrew Rogers

    Congrats, you two! Hope you enjoy. Your invitations are in the mail.
    Stay tuned… We might have one more contest for Joost invitations.


  • To My Firstborn

    I have wondered about you for 20 years. I have hoped that I would do right by you, and feared that I would not be able to help but fail you. I have wondered who you would be. I have wondered if you would be like me. I have feared that you will receive all the attention, and the next will feel forgotten.

    You are the greatest gift, though you barely exist. You have existed in my heart for years. I have written to you and for you in my journals these past ten years. I have thought much about the life I will prepare for you.

    I will not turn you into a task. You will not be my list of do’s and dont’s. You are mine. You come from me. I will honor your life with my fullest attention.

    I will not make you an idol. I will live a balanced life, and show you how to do the same. You shall have everything that is mine. Nothing will be withheld from you.

    I wait to meet you face to face with great anticipation. Your arrival will mark a miraculous moment in my life. You will teach me what I have forgotten: to see the world with eyes of wonder, fear, astonishment, and joy. You will draw from me latent wisdom and understanding.

    I have not met you, but you are no stranger. Flesh of my flesh and bone of my bone. You are a part of me. I am a part of you. When you suffer, I suffer. When you rejoice, I rejoice. Your suffering cannot go unnoticed by me. Your hopes and dreams are more precious than a lifetime of fame. Your success is my success.

    You will live with possibilities I never knew. I will encourage your creativity, your curiosity, and your passion. You have my blessing to be exactly who God made you to be. And I will be every bit the father you need to make the journey. And should I fail, your heavenly Father will cover you and protect you with his love.

    It is not long now. Soon, we will meet, face to face. Enjoy the journey, my beloved.

    — Pappa


  • How I Became a Copywriter: Part Two

    As I mentioned previously, I had no prospects for several weeks. I sent out resumes to every web marketing shop and traditional marketing agency in the DFW area. Three months of writing experience isn’t much to go on, and I didn’t get any positive responses back.

    Then one day, I received a call from Scott. He and Kevin LaFond and Darren VanLaningham (of Vooka) joined forces to create TuZoom, a new web marketing company. They offered me a contract copywriter / SEO position as their first hire. I took the position and spent the next four months writing copy for their new website and developing META recommendations for their largest client. It was pretty primitive SEO stuff, but I was also cramming a bunch of knowledge into my brain at the same time.

    After a while, I felt the need to go out on my own and try freelance copywriting. I had more experience, and landed some freelance work, including press release writing and distribution, articles, web copy, and a brochure. For the most part, though, I tried over and over again to line up work. I cannot tell you how many near-contracts I lost. Most of my problem was my attitude. I didn’t have much experience, but I didn’t want to be treated like a day-laborer. I overcompensated and came on way too strong with most of my prospective clients. I lost at least 10K in deals due to my attitude. It made me sick to my stomach.

    I got to the point where I needed work so badly that I applied for all kinds of writing and non-writing jobs in my area. God must have had a plan for me, because I couldn’t even land a position as an assistant manager at the local movie theater. I felt like a total failure.

    An old friend of mine, Brad Pratt, offered to hire me on as his personal assistant. He owned 30 rental properties and part of a landscaping company. Grateful for the work and the pay, I worked for Brad for about four months as his property manager. Due to some restructuring in the company, I had to leave, but he gave me two month’s notice to help me find something else.

    I went through another round of resumes, contacting every writing opportunity and placement agency I could find. Out of the blue, an ex-copywriting client called me up. I had written nearly a dozen press releases for him the year before, and he had told me that he hoped to be able to hire me when his company was positioned to do so. I had filed that information away and completely forgotten about it. But there he was, on the phone and offering me a job as an SEO Specialist and Copywriter.

    Here I am, officially an “SEO Specialist”, but still a writer and strategist at heart. We have a sweet office space in Las Colinas, and I’m moving towards a public relations / social marketing position. It all involves copywriting, so that would be my overarching title. Pretty much anything that is written by the agency passes through my hands at some point, if for nothing other than a quick edit.

    This is getting long, so I’ll post again to provide some tips about how to become a copywriter.


  • How I Became a Copywriter: Part One

    Since Karen asked in a comment to a previous CultureFeast post, I’m going to give you the story. I worked for two years at Wells Fargo Home Mortgage. It was a blessing when it started. It paid more than I had ever made before. I felt very fortunate. Over the months that followed, I grew discontent with the same old routine every day. The office was nice. I had the pleasure of working with more than 140 people during that time, and I enjoyed conversations with many of them. But the work wasn’t my thing, and it felt like a dead end.

    My poor wife put up with daily complaining and venting after work. I was so upset because I felt trapped with no way out. After nearly two years, I began to feel hopeless about the future.

    A family friend, Matthew Phillips, had graduated from the Art Institute of Dallas and was working as a web designer for an Internet marketing / SEO company in Dallas. We won’t mention the company’s name (but it rhymes with “Munch”) because the CEO turned out to be shady as hell. Everyone else was decent, and they all ended up going their separate ways, joining or forming other Web marketing and SEO companies in the Dallas / Fort Worth Metroplex.

    Matt knew that I graduated with a BA in English and loved to write, and he kept telling me that I should try copywriting for an SEO firm. He told me it was all fluff anyway, and that I didn’t have to be an expert to get the job done. I was intimidated by the idea, wondering how I could convince someone to take a chance on me, a guy with no professional writing experience.

    Matt left that company and joined Reset Media, a small web marketing and media company in Addison. Through Matt, I met Scott Terrell, the creative director. He told me about several projects the company was working on that might involve quite a bit of copywriting, but he wanted to test me out on another project first. So Scott, Matt, and I met at a Starbucks in Addison and they pitched me the vision for Reset Media. The goal was to write sales sheets, white papers, and new website copy for the company. I taped the conversation so I wouldn’t miss a thing and brainstormed with them for a couple of hours about the identity and brand Reset Media would put forth.

    I drove home excited, feeling for the first time that I was a part of something creative. I labored for several weeks after hours on this project. It didn’t take long to wear out, though. Working 40 hours per week at a soul-draining job and then trying to be creative for a few hours each night was difficult. My wife could see how hard it was on me, and she knew how badly I wanted this internship to work out.

    One day, my wife approached me and told me that she thought it was time for me to put in my two week’s notice at Wells Fargo and pursue writing with all my energy and heart. Something inside of me leapt at those words. Something clicked into place, and I was on my way.

    I worked side by side with the Reset Media guys for two months and created sales sheets, white papers, and a new website for the company (which they decided not to use – and if you see their site today, it has absolutely no search engine optimization value – not my fault). After two months of working in their office as an intern, the company fell apart. One of the two principles went his own way and half of the staff walked out. I was on my own again, with no job, no internship, and no prospects…


  • Nine Inch Nails is the Perfect Example of Music I Outgrew

    After the post I wrote recently about returning to old music, I started thinking about all the bands and artists I’ve listened to over the past two years, and I have to say, I’ve listened to so much. I started wondering if I’ve actually outgrown any of it. There are still times when I listen to angry, angst-ridden music. I still enjoy The Exies, whose lyrics are something like: “We are dirt. We are alone. You know we’re far from sober. We are fake. We are afraid. You know it’s far from over.”

    Nine Inch Nails, however, is the perfect example of a band / artist (since we all know that it’s all about Trent Reznor) I have no use for. I will occasionally listen to one of his non-explosive songs for old time’s sake, but that’s it. And I don’t know who writes the album reviews on iTunes, but here is a perfect quote to explain NIN and why it lacks relevance to its audience:

    His biggest problem is that while he shows considerable skill, even subtlety, in his music, the tortured sentiments of his lyrics are frozen in amber. They’re eternally adolescent and they sound juvenile, even embarrassing, coming from a man on the verge of his 40th birthday. These words work when sung by a young man, when they’re sung with a sense of urgency, but ‘urgency’ is not a word that can be associated with NIN, even on a record like this (With Teeth) that takes great pains to sound visceral and alive.

    Great quote. The iTunes reviewer hit the nail on the head. I belted out Reznor’s songs with everything in me when I was seventeen years old. And hey, that was cool (or at least appropriate). He was one of the few artists who put some of my feelings into music (and vice versa, influenced my feelings with his music).

    Nearly 13 years later, if I’m struggling with the exact same problems I faced at 17, there’s little hope for me. Same for Reznor. Let’s face it: the guy needs emotional healing. He needs to be vulnerable in front of someone who can listen and love him despite all the filth that would inevitably come out of his mouth. He doesn’t appear to be considering that option, however, so we’ll just hope that he grows up at some point, accepts some adult responsibility, and pursues personal growth and healing.

    Still, some of his tunes are catchy, and I occasionally hear one that draws me in. I guard myself these days, however. The seductions of self-pity, self-loathing, and self-obsession are nothing to scoff at.

    Here’s my final thought: I’d just like to see what a guy like Trent Reznor could do if he was emotionally healed and became a Christian. What kind of worship music might he produce? That could be some of the greatest, most powerful music ever. The gifts and talents God gave us stick with us regardless of our heart’s condition. Here’s hoping that Trent Reznor has a change of heart in time to give something truly spectacular to the world.


  • Joost 0.9 Invitations Available!

    Joost sent me an email today announcing the release of the latest version of the online television software. Leave me a comment if you are interested in watching the new shows on Joost and I’ll choose a couple people to receive invitations to download the Joost 0.9 software.

    If you don’t speak up, I’ll give ’em away to somebody else!


  • First Day in the New Office

    It was an eventful first day at the new office. Eric lost round 1 to MS Vista. We all weighed in on what was needed to set up a wireless print server. I loaded the big printer with five different colors of toner (flashback to a previous era). We drove to Red, Hot & Blue for lunch, where a young lady with a fake southern accent took our order.

    Mark’s Outlook crashed (and is still in recovery). Eric lost round 2 to MS Vista. My lamp didn’t work. I stared at the huge mural outside my office window…. It was a busy day.


  • My Day with the Silk Boxers from Hell

    It’s a sure sign I haven’t done laundry. The silk boxers go at the bottom of the drawer, so I don’t have to wear them unless their the last ones. After today, they won’t make it back into the drawer. They’re gone… Banished… Forever.

    I’m extremely sensitive to heat. Sit in a leather / suede chair long enough, and I’ve got to stand up and walk around for awhile. Give me a 70 degree room or cooler, plus a ceiling fan, and I’ll be a happy camper. Not today. Oh no. Not with silk. Bastard silk. I officially hate silk.

    If you’ve ever tried to wear boxers under jeans, you know that they have to be made out of a sturdy enough material that they won’t bunch up as you put your pants on. Seriously. As a matter of fact, they’re not worth buying if they’re not sturdy enough to stay in place. The only thing more frustrating than a shifting pair of boxers is a hot, itchy, shifting pair of boxers. Okay, the boxers themselves aren’t itchy. It was the stupid tag, but it’s placed in such a way as to provide constant irritation throughout the day.

    Yes, I’m talking about the comfort level of my knickers. Get over it.

    Why the hell did I every buy silk boxers in the first place? I know why. It was mostly curiosity which I have since left for dead. Sleeping in them may be okay, but the rest of life does not favor silk. Not for me. You do whatever you want. My silk days are done.


  • Getting Raw on Purpose

    Yesterday’s post gave me reason to pause and reflect on how I experienced some of the music I mentioned. I can remember the anger, the resentment, the sorrow, and the pain I continually stirred up with those songs. Those songs helped me to develop a false sense of strength, pride, and superiority. These feelings always stayed locked inside. I was never very expressive of my deepest feelings.

    Let’s get raw on purpose. I’ve wasted too much time attempting to be some super special blogger whom everyone will link to and quote. It’s simply not me. So let’s dispense with the formalities and pick up where I left off a long time ago – just sharing my thoughts.

    I can guarantee you that there will be topics I refuse to cover. There will be feelings I refuse to disclose. I may express my opinions more than feelings, but they will be genuine. On top of all that, I may not write very often. I have neglected my journal (the actual, physical book) for too long. I need to get back into it, so you may only find a couple posts per week at times while others you may find several posts per day.

    CultureFeast just hasn’t been a predictable site, so I can’t promise anything will last forever. There have been more than a dozen different ideas for the “identity” of this site. They all flopped, for the most part. For better or worse, I am the identity of this website. I hope you will contribute because I really enjoy engaging conversations. Please leave comments whenever you think of them. This isn’t about the money. It’s about the interaction. It’s you who makes this thing worthwhile.


  • PM Dawn: Returning to Great Music

    Some 13 years after the first time I heard “Looking Through Patient Eyes,” I find myself returning to give PM Dawn another listen. You could easily find used copies of their albums at your local CD Warehouse or Half Price Books. That I find myself returning to them is perhaps a long-awaited sign that I am indeed growing up.

    Youth is characterized by the urge to stay current with latest songs, styles, language, technology, and activities. It’s all about the cool factor. I cannot tell you how much crap I listened to as a teenager because it was cool. Marilyn Manson? Seriously?

    There were, of course, different groups and each group had its own version of what was cool. I ended up on the dark side for a time, and listened to garbage like My Life With the Thrill Kill Kult, Nine Inch Nails, Korn, Tool, The Jesus and Mary Chain, Rollins Band, God Lives Underwater, Gravity Kills, and others. Some of them had catchy tunes, but overall they left me feeling like I had been in a traumatic car accident in my soul.

    Preceding and following my dark side, there was my grunge/alternative phase: Pearl Jam, STP, Nirvana, Alice in Chains, Seven Mary Three, Candlebox, Our Lady Peace, Live, etc.

    But before I really entered a “phase”, I listened to whatever music I came across that sounded good. My first favorites were Michael Jackson, 10,000 Maniacs, Duran Duran, The Cranberries, PM Dawn, Sinead O’ Connor, and yes, even Ace of Base.

    I won’t claim that all of these are artists I plan on revisiting. But I’ve been somewhat surprised these past three to five years by the artists and songs I like. It is a fascinating personal discovery, and the latest artist to be reclaimed is PM Dawn. They’re music is so smooth and relaxing. I don’t have to hate my parents or quit my job to enjoy it. So much for angst. I’m finding more and more that all the angst-ridden songs of my youth are relegated to the category of “historical significance only.”