While a lot of people are MySpace savvy, many MySpacers still don't understand the difference between a MySpace blog and a professional, public blog. MySpace is typically the place for random half-thoughts and copies of email spam and pics from one's latest night on the town or baby photo shoot. It's a place to share stuff with friends, hence the tagline: "A place for friends." But MySpace doesn't challenge people to fully develop their thoughts or share information in sensible stages. In fact, I'd say that the majority of MySpace bloggers are lazy, only posting anything when they have an inspirational blip, which typically disappears mid-post.
Brian Clark shared another valuable post on strategic content development from his Innovative Content series recently. This is stuff that every aspiring blogger should read and every established blogger should revisit. Because regardless of our background and experience, it's easy to get busy and lazy and let the content of your blogging suffer. And let's face it, everyone loses when your blogging suffers.
Rather than plagiarize Brian's content, go read the post for yourself. When you are taking on a new blogging project, it's good to begin by asking yourselves the right kind of questions. It can be difficult to break out of the generic mental vomitting style of MySpace, but just asking yourself these questions and following these three steps will prepare you to write a more informed, adult sounding piece.
Always make sure you have fun with blogging, but part of the fun lies in doing something well. Nobody would pay Kobe Bryant if his shots were all air balls.