• About

    Hi there. I’m Daniel, and this is my site. You may have already read a few of my posts on the site, so here’s a little more info about me.

    I grew up in Bedford, a small suburb between Dallas and Fort Worth. I graduated from Dallas Baptist University with a Bachelor’s Degree in English.

    I married Heather, my college sweetheart. Amazingly, we first met in a small church youth group when I was 12.

    We spent six years in Tennessee, most of that on a 40 acre homestead in the middle of nowhere.

    We now live within ten minutes of the beach in the Florida panhandle.

    A writer at heart.

    I’ve filled nearly 40 journals with reflections, questions, and ideas. I’ve also started more blogs than I care to admit. I took a copywriting internship in 2005, where I was advised to learn search engine optimization as a secondary skillset.

    Taking that advice got me my first job as an SEO specialist in 2006 and launched my digital marketing career. Heather launched Mommypotamus.com in 2009 and I left the marketing agency world to join her in 2012.

    I’ve created dozens of websites using WordPress. My first WP blog launched in 2005 as a placeholder for a planned future online bookstore. That pop culture website was my playground for a host of SEO and strategic testing. The content of that site has since been integrated here, but I always look back on the CultureFeast days with fondness.

    That first experience empowered me to build more sites and to help other writers and business owners improve the quality and usability of their WordPress websites. I love the freedom and functionality WP offers to people without coding and design experience.

    I spend most of my time reading and journaling. Occasionally I will share something here or on my social media profiles.

    For ten years, I’ve overseen the technical and editorial aspects of  Mommypotamus.com. My wife writes on topics related to real traditional foods, natural remedies, and health research.

    In 2020, I launched a service providing ten minute video website audits examining usability, conversion optimization, and SEO. You can check it out at SearchMatters.com.

    I want to hear from you. Drop me a note on my contact page.