in reflections

Wellspring DFW

What was wrong: Wellspring was in need of some serious rebranding. As you can see above, the previous design did not make good use of space. Various sizes and styles of boxes were employed to call attention to different activities. The color scheme was dated. And the secondary navigation wasn’t visible until you clicked and arrived on a primary nav link page.

Then there’s the logo. The church avatar actually wasn’t bad at all. If you take the ripple part of the wave above and put it in a box and turn the whole thing grey scale, you have an interesting avatar or logo. But on the website itself, it just doesn’t work with the long streaming blue and the simple font. Some people have mistaken the image to be a banner or sheet rippling in the wind rather than water.

What we did: We started with the logo. I met with the client and discussed at length the identity of the church, the meaning behind the name, and their existing preferences. They were open to interpretation, so I presented them with multiple comps. After several rounds of revisions, we landed on this look. The green and blue box is split by a body of water, perhaps a river, running through. We stayed away from images of springs simply because they all look too decorative and fountain-y, to coin a new word.

Next, I gave them the flexibility of keeping the site continually fresh for less by focusing above the fold on event-based banners. These banners link to landing pages providing additional information. As events come and go, Wellspring will be able to keep the site looking updated and fresh by just ordering new banners.

The site was built on WordPress, as expected. WordPress provides the user friendly dashboard which the client can use to make changes or updates without spending extra budget on contractors.

The site features a blog, sermon archive, calendar of Jack’s speaking schedule, and list of upcoming events. Coming soon is the church bookstore, where Wellspring will be able to sell books and teaching series online for the first time.

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