• Your SEO Is Building, Or Destroying, Your Online Reputation

    I saw a post yesterday on Search Engine Land by Andrew Shotland that got me thinking. It should go without saying, but do you REALLY know that your SEO is affecting your reputation? Every email sent requesting links, every blog comment, and every fake review can come back to bite you in the ass. Let’s […]

  • When Employees Outshine the Brand

    Unexpected News Today, we left our local Starbucks full of complicated and mixed emotions. We were told that this store will be closing mid-January due to low traffic volume and uncharacteristically high rent. Sigh. I’ve been bringing my daughter to this Starbucks since she was 15 months old. She’ll be turning three years old this […]

  • Toyota and Ford: A Tale of Two Automakers

    The Wall Street Journal reports today that Toyota is unsurprisingly in some seriously hot water. But in the 2010 study, Toyota was rated below average, falling to 21st place from seventh the year before, and trailed several U.S. nameplates it has traditionally bested, including Ford, Cadillac, Chevrolet and Lincoln. Toyota’s reputation was damaged when some […]