Let me just tell you, I love iTunes. Seriously. I don't think I'll ever purchase another CD again (unless it's not available on iTunes, of course). It's so easy to use and allows me to listen to my music in so many ways, I just have no desire to use another service or store.
Having admitted my serious crush, there is still at least one major flaw with iTunes that, if corrected, would make me a loyal brand evangelist for life. And the only reason this one thing needs to be fixed is because it has already cost me at least $30 that I can't get back.
The problem comes when you purchase music. Once you've purchased, iTunes remembers WHAT you've purchased. You download each song, movie, music video, or podcast onto your PC or Mac and it's stored on your hard drive. That's great, until your hard drive breaks down, is stolen, or reclaimed by your employer.
I purchased several albums on my work laptop. I used it all the time, both at home and in the office. I was totally planning on burning my new purchases to CD, but never had the opportunity. I was laid off at work, and in an instant, the laptop was no longer mine. I lost those new albums because I hadn't transmitted them sooner.
This is the problem. If I'm downloading from iTunes, and iTunes keeps track of what I purchase, WHY CAN'T I DOWNLOAD THE SAME THING AGAIN FOR FREE?!?!?!
This is my dilemma. Seriously, how hard would that be? That way, if my computer dies or is lost or stolen, iTunes would always allow me to re-download ONLY the songs or albums or shows that I had already purchased. Sounds perfect to me.
If you're listening, iTunes, this is my holiday wish: change iTunes so that I can re-download what I've purchased so that I will always have access to the music or videos I have paid for, and you will have my loyalty forever!!!! This is an excellent idea. You know it is. You know I will love you forever if you do this!
As the cheeseballz say, Let's make it happen!