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Four Levels of Reputation Monitoring Prowess

Everyone comes to the Reputation Monitoring party at one stage or another. Maybe you’re a rookie, bumbling around and covering up your mistakes because you don’t know any better. Maybe you’re an empath, getting dirty in the trenches while you ooze sympathy for everyone’s feelings. Perhaps  you’re a veteran, wise enough to know thy enemy […]

Internal Linking Strategies For Blogs

Okay, half of my friends and family already checked out because the title involves search engine optimization. That's okay. Those of you willing and brave enough to continue, let's get on with it.  As a search marketer, one of the key strategies I employ in on-site optimization includes internal linking strategy. Here's a quick summary of how it works, from the beginning:  Step 1: Keyword Research Step 2: META Tag Optimization Step 3: Content and Header Tag Revisions Step 4: Internal Linking  Step 5: External Linking  If you want an explanation of these basic concepts, visit any one of a […]

The Need for Reputation Management Increases Across the Web

As I mentioned previously in ReputationAdvisor.com, the "web 2.0" space (sorry Nathan – I know how much you love that term) has grown and matured to the point that the what is written or posted on the Internet can make or break a company's profitability. Reputation was a priceless commodity back in 1950s small town America. Then cities expanded and companies branched out and a bad rep here or there still allowed for success in other towns or regions. The consumer had no way to expose a fraud or a bad deal to the masses. Newspapers, books, and radio were […]

Using Traditional Media to Educate the Masses About Search Marketing

Rand posted an SEOMoz comment this morning, with some illustrations of really underhanded advertising for search marketing. He then asked a question I have asked myself for months: “So what are we to do, fellow SEOs? After 10 years of attempting to educate the outside world, is it time to give up the game and just accept the fact that SEO will always have negative, inaccurate associations and a shroud of mystery? Or… are there new approaches that could be taken to better inform a clearly curious and often desperate public?” As influential as Google and Amazon have been in […]

2 Mistakes Beginners Make When Building A Website

Today, we’re talking about online user experience. Granted, this is the type of post that belongs on my Reputation Management blog, so I’ll be brief and expand on it there later. It’s still worth my time to cover these topics here or on MySpace because those are the places where my Internet illiterate friends hang out, and they represent the types of people who will “discover” the amazing opportunities made available by the Web, and without some kind of help they’ll throw up the ugliest or most unusable site you can imagine. Here are the 2 biggest mistakes people make […]

How I Became a Copywriter: Part One

Since Karen asked in a comment to a previous CultureFeast post, I’m going to give you the story. I worked for two years at Wells Fargo Home Mortgage. It was a blessing when it started. It paid more than I had ever made before. I felt very fortunate. Over the months that followed, I grew discontent with the same old routine every day. The office was nice. I had the pleasure of working with more than 140 people during that time, and I enjoyed conversations with many of them. But the work wasn’t my thing, and it felt like a […]