• Four Levels of Reputation Monitoring Prowess

    Everyone comes to the Reputation Monitoring party at one stage or another. Maybe you’re a rookie, bumbling around and covering up your mistakes because you don’t know any better. Maybe you’re an empath, getting dirty in the trenches while you ooze sympathy for everyone’s feelings. Perhaps  you’re a veteran, wise enough to know thy enemy […]

  • Internal Linking Strategies For Blogs

    Okay, half of my friends and family already checked out because the title involves search engine optimization. That's okay. Those of you willing and brave enough to continue, let's get on with it.  As a search marketer, one of the key strategies I employ in on-site optimization includes internal linking strategy. Here's a quick summary […]

  • The Need for Reputation Management Increases Across the Web

    As I mentioned previously in ReputationAdvisor.com, the "web 2.0" space (sorry Nathan – I know how much you love that term) has grown and matured to the point that the what is written or posted on the Internet can make or break a company's profitability. Reputation was a priceless commodity back in 1950s small town […]

  • Using Traditional Media to Educate the Masses About Search Marketing

    Rand posted an SEOMoz comment this morning, with some illustrations of really underhanded advertising for search marketing. He then asked a question I have asked myself for months: “So what are we to do, fellow SEOs? After 10 years of attempting to educate the outside world, is it time to give up the game and […]

  • 2 Mistakes Beginners Make When Building A Website

    Today, we’re talking about online user experience. Granted, this is the type of post that belongs on my Reputation Management blog, so I’ll be brief and expand on it there later. It’s still worth my time to cover these topics here or on MySpace because those are the places where my Internet illiterate friends hang […]

  • How I Became a Copywriter: Part One

    Since Karen asked in a comment to a previous CultureFeast post, I’m going to give you the story. I worked for two years at Wells Fargo Home Mortgage. It was a blessing when it started. It paid more than I had ever made before. I felt very fortunate. Over the months that followed, I grew […]

  • Brett Tabke Speaks at DFWSEM

    The weather was absolutely perfect for sitting out on the patio, enjoying pleasant conversation. It was the perfect setting for the evening’s meeting at the Renaissance Hotel in Richardson, Texas. Christine Churchill, of KeyRelevance fame, introduced Brett Tabke to the crowd at the DFW Search Engine Marketing Association meeting yesterday. As most of you know, […]

  • SEO Myth 1.5

    It surprised me to hear that one or two people found and responded to my article, “Breaking SEO Myths Part One: The SEO Expert”. You can imagine my surprise when, after ten months of having published this, I suddenly receive several email and blog responses on the topic. I’ve asked a couple non-SEO people to […]

  • SEO and The Great Conversation

    Some days I wonder how I get from point A to point B without tripping over my own feet. Other days it seems the world is my oyster. Then there are days when I’d rather be a cat… don’t ask. This, however, is not one of those days. What does that mean exactly? I honestly […]

  • Breaking SEO Myths Part One: The SEO Expert

    Could there be another industry more inflated by ego, misinformation, and repetition than search engine optimization? Perhaps there are a few others out there, but not many. But what else can one expect from an unregulated industry? There’s no FCC, FTC, FEC, FMC, FERC, HIPAA, ATF, SEC, FAA or any other acronym’d agency standardizing legitimate […]