Month: January 2011

  • Personal Reputation: Five More Tips to Manage Your Rep Online

    You’ve probably already read the first six tips for personal reputation management. If not, stop here and go back. Feel free to join us when you’re caught up. I wrote that post in 2007, before anyone but a handful of professionals were using the term “online reputation management.” In 2011, there’s a whole new slew of opportunities to win or screw up.

    1. Recommend Quality People on LinkedIn

    Regardless of your religious affiliations, karma truly works online. Pay it forward. Do unto others. Pick your cliche. Whatever. It WORKS. Try going about this in two steps. First, run through your list of LinkedIn connections. For anyone you’ve worked with, for, or near who excels at what they do, write an unsolicited recommendation. Be specific. Point out something about them that sets them apart. Second, ask yourself who you know that does quality work but isn’t yet connected to you on LinkedIn. Make a list, connect with them, and then surprise them with a glowing recommendation.

    What are the benefits?

    First, you’ll bless a bunch of people who didn’t know how much you appreciate and respect them. That alone is reason enough. On top of giving to others, you will undoubtedly stir a few people to reciprocate and write recommendations for you. You will also build reputation equity with them.

    2. Respond to criticisms and assaults with uber kindness and professionalism

    Keep in mind that there are probably endless ways to improve your online reputation. Not all reputation problems are search engine based. Maybe someone’s bad talking you in a forum or social network that isn’t visible on Google, but still affects the opinions of industry associates or peers who visit.

    In the heat of the moment, we often tend to type before we think. An unfair accusation should be met with swift justice, and a little attitude… I mean, why not? Here’s why not. The people who read the conversation string in the future aren’t idiots. We can all tell when someone is being a jerk. We can also tell when someone is blowing smoke up our skirts. Correct false accusations or details with specificity and kindness. And then leave it there.

    Don’t return fire. Regardless of whether you feel vindicated, you will set an impression for all future readers to see how professional you are. How you chose to be kind in the face of hurtful attitudes. This is serious reputation karma. Do it right, and you’ll build a fanbase you don’t even know exists. PLUS, someone else could come along later, see how unfairly you’re being treated, and do your dirty work for you. By taking the high road, your hands are clean and your reputation above reproach.

    3. Promote other people and businesses who are unique and outstanding.

    Do this on a regular basis (Facebook, Twitter, your blog, LinkedIn, wherever) and you’ll quickly become a source of fresh and positive information people actually care about. The subjects of your compliments will often retweet, share, or link to your comments. This fortunate side effect draws additional attention to your personal brand / reputation.

    4. Be quick to admit fault and apologize

    If there is ONE thing we can learn from Major League Baseball and sports in general, it’s that whoever confesses fault and apologizes before they’re caught is forgiven and accepted back into the fold. We all make mistakes, and we want to believe that we’re forgiving people. There are enough “villains” out there hiding from the truth that we can villify. We don’t want to make everyone out to be a criminal. So we naturally give people a pass when they out themselves and do whatever they can to correct their mistakes. Whether you were hotheaded in a moment of spontaneous anger or you shared information unsuitable for public consumption, be quick to respond.

    This holds true for negative statements as well. A quick response when you are at fault will disarm 80% of your enemy’s anger. Self-righteous judgment and outrage are fueled by the need to “bring truth” to a situation. Admit the truth and take ownership and you’ll have disarmed your foe. Just be sure you follow up with what you say you will do. Otherwise, you’ve only exacerbated your reputation crisis.

    5. Write a handful of well-placed guest posts

    Every guest post you write can have a byline at the end, that talks about you and your expertise or business. Include an optimized text link within your byline that links to a profile or site that needs some help rising in organic search visibility. Each link will help your personal branded sites and profiles compete for rankings.

    As I mentioned before, there are literally dozens and dozens of approaches to improving your personal reputation online. If you have a specific scenario, drop me a comment and maybe I’ll feature an answer to your situation in a future post.


  • To Heather On Our Seventh Anniversary

    Seven years is a long time. It’s about that point that marriages endure the greatest hardship. The heart of a marriage is tested. Each person discovers what their level of commitment truly is. It’s that point where you set the tone for years to come.

    This post is to Heather, the love of my life:

    I’ve never been more certain about my decision to marry you than I am today. Through all the sleepless nights, the dazed responses, and thrilling evening repertoires… you might think our lives are the opposite of glamorous. You’d be right, of course. But I find it all strangely satisfying.

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  • Do Pre-Packaged Prayers Really Work?

    In charismatic Christian circles (those who accept and practice the gifts of the Spirit), we’ve been guilty of criticizing the Orthodox and Catholic churches for practicing liturgy and rehearsed prayers.

    From the Charismatic’s perspective, life and power are found most often in the “now” word of the Holy Spirit. And rehearsed prayers and rituals fall under the “dead and boring” category.

    But it’s not the nature of being pre-recorded that makes a prayer dull, lifeless, and boring. It’s the heart, faith, and attitude of the person praying.

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  • Facing Your Fear

    “Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”

    – Steve Jobs, 2005

    [youtube:http://www.youtube.com/watch?v=pkFRwhJEOos&feature=player_embedded]


  • Do Prophetic Words Seem More Like Hype Than Substance?

    I want you to know that whenever I discuss these things, I’m only sharing my opinion, and I realize that at any point in life, I may be missing an important piece of the puzzle.

    Here’s the question that motivated today’s post: If prophecy is so important, why are none of the people I know walking in the reality of what was prophesied over them 10-15 years ago?

    Today’s post is part one of my response. I think there’s more than one answer, so I’ll start with the first.

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  • Barnes & Noble: Our New Favorite Place

    Katie and I visited Barnes & Noble bookstore so that I could spend my gift card. We stopped over at the impressive children’s book section, and fell in love with the reading stage.


  • Social Media, Influence, and WWJD

    For those of us trying to harness the power of the Internet for business purposes, Twitter and Facebook can become tempting tools to game for the sake of increased influence. The more people read and care about what you say, the more “powerful” you are and the more money you can make.

    But what would Jesus do? What does Jesus teach us about influence and making a name for ourselves? “He who would lose his life will find it. He who would save his life will lose it.”

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  • Jason Garrett: Last Hope for the Tony Romo Era

    Despite the obvious issues with the collective bargaining agreement, Jerry Jones’ choice for head coach is complicated. There MIGHT not be a 2011 season, but more concerning is the Tony Romo golden egg timeline. Say what you want about his charisma or leadership ability, Tony Romo is still the best all around quarterback to don a Cowboys uniform since Troy Aikman. And that means expectations are high.

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