That’s the question I’ve been asking myself for the past 72 hours (with minor rest breaks). Online Reputation Management is an industry I bought into a year ago, predicting it would grow to heights that would rival or at least compliment SEO in the realm of public awareness.

Certain experts in internet marketing and PR have been assisting individuals and corporations with reputation management for a few years now. Guys like Andy Beal, who’s been writing about ORM since his blog began. Lee Odden, is another example of a marketing professional who has combined the practices of public relations, image consulting, and search engine optimization to provide ORM. (more…)