List of Online Reputation Monitoring Tools

I don’t really update ReputationAdvisor.com anymore except with links to articles. So we’re making this the destination for my list of online reputation management / monitoring tools. If I miss some on this list initially, please leave a comment and I’ll add them to the list. And once the list is somewhat complete, I may even add some commentary about each one.

  1. BrandsEye
  2. BuzzMetrics
  3. Cision Social Media
  4. Cymfony Maestro
  5. HootSuite
  6. Noteca
  7. PeopleBrowser
  8. Radian6
  9. RelevantNoise
  10. ReputationHQ
  11. RepuTrace
  12. ReviewAnalyst
  13. ScoutLabs
  14. Sentiment Metrics
  15. StepRep
  16. Sysomos
  17. Trackur
  18. TruReputation
  19. ViralHeat
  20. VisibleMeasures

As I said before, I’ve missed a few, so leave links in the comment section and I’ll check ’em out.

One thing to be aware of when searching for reputation monitoring:

Some companies offer a tool, some a service, and some offer both. I recommend you demo at least 3 companies before making your decision. That way you’ll be able to compare strengths and weaknesses. If you REALLY want to do your due diligence, I recommend demoing five tools and testing three for 1-3 months. The demos are great, but you won’t know how each one feels to use until you’ve actually gotten in the trenches.

I’ve demoed 10 different tools over the past two years, and will probably demo a few more as the demand for third party reviews increases.

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