Categoryseo

Four Levels of Reputation Monitoring Prowess

Everyone comes to the Reputation Monitoring party at one stage or another. Maybe you’re a rookie, bumbling around and covering up your mistakes because you don’t know any better. Maybe you’re an empath, getting dirty in the trenches while you ooze sympathy for everyone’s feelings. PerhapsĀ  you’re a veteran, wise enough to know thy enemy [...]

Internal Linking Strategies For Blogs

Okay, half of my friends and family already checked out because the title involves search engine optimization. That's okay. Those of you willing and brave enough to continue, let's get on with it.  As a search marketer, one of the key strategies I employ in on-site optimization includes internal linking strategy. Here's a quick summary of how it works, from the beginning: ...

The Need for Reputation Management Increases Across the Web

As I mentioned previously in ReputationAdvisor.com, the "web 2.0" space (sorry Nathan – I know how much you love that term) has grown and matured to the point that the what is written or posted on the Internet can make or break a company's profitability. Reputation was a priceless commodity back in 1950s small town America. Then cities expanded and companies branched out and a...

Using Traditional Media to Educate the Masses About Search Marketing

Rand posted an SEOMoz comment this morning, with some illustrations of really underhanded advertising for search marketing. He then asked a question I have asked myself for months: “So what are we to do, fellow SEOs? After 10 years of attempting to educate the outside world, is it time to give up the game and just accept the fact that SEO will always have negative, inaccurate associations...

2 Mistakes Beginners Make When Building A Website

Today, we’re talking about online user experience. Granted, this is the type of post that belongs on my Reputation Management blog, so I’ll be brief and expand on it there later. It’s still worth my time to cover these topics here or on MySpace because those are the places where my Internet illiterate friends hang out, and they represent the types of people who will...

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