The Entrepreneur’s Hierarchy Of Needs

I’m halfway through Module Two of Jeff Walker‘s Product Launch Formula class online. We’re elbow deep in product testing at the Dessinger homestead, and Jeff is helping to frame the launch we will undertake in the very near future. During one of the first videos of PLF Core, Jeff introduced a chart he called the Entrepreneur’s Hierarchy of […]

Four Levels of Reputation Monitoring Prowess

Everyone comes to the Reputation Monitoring party at one stage or another. Maybe you’re a rookie, bumbling around and covering up your mistakes because you don’t know any better. Maybe you’re an empath, getting dirty in the trenches while you ooze sympathy for everyone’s feelings. Perhaps  you’re a veteran, wise enough to know thy enemy […]

Premium Outlet Mall Coming to South Grand Prairie

NBC's local Channel 5 News team just announced that a premium outlet shopping mall is headed for south Grand Prairie. Along the Hwy 360 and I-20 corridor, a San Marcos-style outlet mall is planned for the near future. Christmas shopping fanatics like the Wellspring Church women's group will no longer have to travel hours beyond […]

Internal Linking Strategies For Blogs

Okay, half of my friends and family already checked out because the title involves search engine optimization. That's okay. Those of you willing and brave enough to continue, let's get on with it.  As a search marketer, one of the key strategies I employ in on-site optimization includes internal linking strategy. Here's a quick summary […]